Beauty Industry

A Bottle Inspired by the Sun and Moon

Ghost is launching a new fragrance in its signature crescent moon shaped bottle.

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By: Jamie Matusow

Editor-in-Chief

Ghost is known for the unique bottle shapes created for its fragrances – one of which is a crescent moon. But this year, the sun has influenced the fragrance, and its packaging design.

The new scent is called Eclipse, and will debut May 7th.

The bottle is decorated in hues inspiredby the sun – deep amber, fiery orange and warm gold.

The juice contains bergamot, lemon, mandarin, apple, marigold, blackcurrant and peach as top notes; freesia, lotus flower and rose in its heart; and a dry down with amber and musk.

The advertising campaign features British model, Poppy Delevingne.

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